Most branded pens have a company name and a phone number. That’s it. The pen is used, the information is read from time to time, and the branding opportunity is lost.
However, a custom pen is one small item that follows its owner wherever they go. With a bit of creativity, it can do a lot more than a logo display.
Here are five ideas that are more than just branding.
A useful QR code
A QR code on a pen barrel makes a writing instrument an interactive touchpoint. Attach it to a:
- Landing page
- Special offer
- Portfolio
- Booking form
- Product demonstration video
- Anything that will give the person who scans it something they can’t easily access from a homepage.
Selling the destination is the art. Ensuring that it is both interesting and perfect for mobile is the craft.
Customizing pens with QR codes can create traffic and sales for a long time.
A motivational slogan
Print a short motivational phrase on the pen. But it should resonate with the target audience. This adds a personality to the pen.
It doesn’t have to mention the brand. This way, the recipients will likely notice and appreciate it more.
For example, a money service company could publish a message of clarity and confidence. A creative agency may opt for an idea related to creating something. The slogan needs to resonate with the people using the custom pens, as well as the company that created them.
Something personal to the recipient
The best pen ever is the one that seems to be designed for the person who is holding it. You can add a:
- Name
- Birth date
- Personal congratulation
- Role title
- Brief message that mentions a specific aspect of the person being given the gift.
This creates a personal gift. The approach is best used for:
- Client gifts
- Employee recognition
- Event giveaways.
A call to action
A message of action printed on a pen creates a direct invitation. For example:
- Request a consultation.
- Scan to get started.
- Call us today.
These phrases are best when they are concise. They should be followed by an action. It could be a phone number, URL, or QR code right beside the phrase.
When a pen speaks to someone and tells them what to do next, and provides the tools to do it, it is working a lot harder than the pen that merely reminds them that there’s a company there.
A limited edition or seasonal message
Consider making a batch of pens with:
- A special date
- A campaign slogan
- A seasonal message.
This creates a sense of occasion and collectability that a standard branded pen never does. You could manufacture custom pens for:
- A particular event
- Anniversary
- A campaign.
This tells the recipient that the item was made on purpose, not simply ordered and mass-manufactured.
People are more inclined to hold on to something that feels time-specific and intentional. It also provides an incentive for the firm to make fresh batches of the product from time to time.
The last word
A custom pen with a special message does more than remind someone of your company. It creates a connection and earns a place in everyday use.